His powers of conversion were so great, and the conversions so numerous, that he has become associated with all areas of communication and has since become the patron saint of advertising, graphic design, and public relations. Oh, and he’s also the patron saint of respiratory problems and compulsive gambling.
Saint Bernardine is the patron of advertising because of his main preaching ministry, which was to spread devotion to the Holy Name. St. Bernardine manufactured and distributed beautifully designed sacred images with the name of Jesus in the ancient monogram “I.H.S.”. What the monogram actually stands for has been lost in translation but most think it displays the first three letters of Jesus’ name in Greek (Latinized: Iota Eta Sigma). It is used as a symbol through which we can venerate Jesus’s name. Simply, what St. Bernardine did was create a “sacred advertising campaign”.
Saint Bernadine has the same birthday as me - the 8th of September.
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